Eurobike will move to Frankfurt from 2022, leaving Friedrichshafen after a two decade residency on the edge of Lake Constance.
German paper Bild broke the news this morning, suggesting that the move comes as Eurobike finds itself space constrained. The move to Frankfurt will enable 150,000 visitors to pass through, which will give Eurobike a better chance to defend itself against the sudden interest in bikes from IAA Mobility, a rival auto and mobility show that was formerly held at Frankfurt, prior to a move to Munich. At present Eurobike draws around 60,000 trade and consumer visitors.
For an industry that has long complained about access to Friedrichshafen being awkward and a high volume of traffic causing problems in Friedrichshafen, the move may be welcomed. Frankfurt is a central location with a large array of hotels within walking distance of the main exhibition space. For those driving in from the UK and the Netherlands the journey is now much shorter.
Frankfurt’s Mayor Peter Feldmann said of the scoop for the city: “Bicycle traffic is a real topic of the future. The topics of climate protection and the turnaround in traffic are high on our agenda. Eurobike will be the lighthouse in a city that is preparing to put the bike at the center of the transport policy debate. I cannot imagine a more authentic location.
“Such an undertaking requires eye level and reliability. Friedrichshafen remains in the boat through the joint company – and that’s a good thing. The years of experience in implementing Eurobike is something that both cities can and will benefit from.”
It is believed the 2022 event will take place on the 13th to 17th of July, earlier than the show traditionally takes place.
The move follows a collaboration with the Bico show that saw the creation of a Frankfurt-based Eurobico event, scheduled for July of this year. This event is primarily targeted at complete bike and drive systems suppliers. Attendance is capped for this year with the target audience primarily specialist dealers and media representatives. Registration can be found here.