Etxeondo appoints Spoken Vélo as sales agent in UK and Ireland
Premium cycling clothing brand Etxeondo has appointed cycling sales agency Spoken Vélo as its exclusive sales agent for the UK,
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Distribution
KASK introduces UK dealer-direct distribution, launches new helmet collection
KASK has established a new business unit, KASK Sport & Safety LTD, which serves as the dealer-direct distributor for KASK
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BH Bikes returns to UK and Ireland with Spoken Vélo partnership
Spanish performance bike brand BH Bikes is making a renewed push into the UK and Irish markets through a partnership
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Windwave named exclusive UK distributor for Aenomaly Constructs
Canadian cycling component brand Aenomaly Constructs has appointed Windwave as its UK distributor, effective immediately. Aenomaly Constructs is renowned for
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GS27 appoints Ignition Agencies as UK distributor
French vehicle care solutions manufacturer GS27 has appointed Ignition Agencies as its distributor in the UK. Ignition Agencies will introduce
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ZyroFisher seals distribution partnership with Sweet Protection
ZyroFisher has announced the signing of a sole distribution partnership with Sweet Protection, the protection brand from Trysil in the
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KENDA expands route to market with Brandon Cyclesports
KENDA Bicycles has broadened its route to market through a new deal, with Brandon Cyclesports. Last year KENDA Bicycles announced
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LOOK Cycle names Adaptive DCS as UK partner for bike and frame sales
French brand LOOK Cycle has appointed Adaptive DCS as its UK sales agent for bikes and frames. Adaptive DCS is
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Belgian Cycling Factory launches UK office, with Russell Merry as MD
The home of Ridley, Eddy Merckx, and recently added Nukeproof – Belgian Cycling Factory (BCF) – is significantly upping its
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ZyroFisher inks BIVO distribution deal at Eurobike 2025
ZyroFisher has signed a sole distribution deal with BIVO at Eurobike 2025, the American brand known for its lightweight stainless-steel
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Megamo to arrive in the UK with AlsoBikes distribution partnership
Girona based bike brand Megamo, known for its high-performance gravel and mountain bikes, is officially entering the UK market through
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