TVS EBike Company expands UK presence with new brands and dealer support
TVS EBike Company has launched two Swiss eBike brands into the UK market and established a new office to support
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Distribution
Tru-Tension appoints Brandon Cyclesports as UK distributor
Tru-Tension has appointed Brandon Cyclesports as its UK distribution partner. Through this partnership, Brandon Cyclesports will offer Tru-Tension’s lubricants, cleaners
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SRAM expands distribution in Latvia, Lithuania and Croatia
SRAM has expanded its distribution network in three European countries through the appointment of Aspire Sports. Starting from Autumn 2025,
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Performance adventure brand Fara Cycling now available to UK bike shops via Terra Labs
Fara Cycling, the Norwegian performance adventure cycling brand, is entering an exclusive distribution partnership with UK distributor Terra Labs, bringing
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Madison to distribute COROS GPS and wearables in UK & Ireland
Madison is to begin exclusive distribution of COROS GPS and Wearable products into the UK and Irish cycle markets. Founded
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BTI named US distributor for Bookman Urban Visibility
Bicycle Technologies International (BTI) has been appointed the official US distributor for Swedish light and accessory brand Bookman Urban Visibility.
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i:SY set for UK debut at CIN LIVE 2025 with AlsoBikes distribution
AlsoBikes will showcase eBike brand i:SY’s products at CIN LIVE 2025, following the start of a new distribution partnership with
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Cambrian Tyres confirms it is continuing with bicycle tyre distribution
Following trade speculation, Cambrian Tyres has confirmed it will continue to offer bicycle tyres to the UK trade, alongside its
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Cast signs exclusive distribution deal with Extra UK
Mountain bike component manufacturer Cast has inked an exclusive distribution agreement with Extra UK. Under the agreement, Extra UK will
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Bold Sox Footwear launches in the United Kingdom with Bob Elliot & Co
Sox Footwear is launching in the United Kingdom through a new distribution partnership with Bob Elliot & Co. The South
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Reid partners with Windwave to expand UK bike offering
Bike and electric scooter brand Reid Bikes has formed a partnership with Windwave, offering bikes in the UK market. Through
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